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If you don't smoke, don't start.

if you smoke, quit.

if you don't quit, change.

If you don't smoke, don't start.

if you smoke, quit.

if you don't quit, change.

KEY FACTS

01

THE BEST CHOICE IS TO QUIT

Knock cigarettes and nicotine on the head entirely
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02

WHAT IF YOU DON'T QUIT?

There are different types of smoke-free alternatives out there. Find the one that feels right for you.
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03

YOU DESERVE THE FACTS

The best choice is to quit. Adult smokers should have all the right information, so if they don't quit, they can be informed about alternatives.
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nicotine leaf

DEMAND BETTER

Adult smokers should have information about better alternatives to cigarettes, right? We agree.

smoke free products

SMOKE-FREE VS. CIGARETTES

Smoke-free products don't burn.  Smoke-free products don't produce smoke. Smoke-free products don't have ash.

 

nicotine leaf

NICOTINE. A HEADS UP.

Nicotine. Addictive? Yes. Risk-free? No. The main cause of smoking-related diseases? Nope.      

 
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